Engagement Farming

I haven't had a good social media rant post for awhile, but there is just endless fodder as the Internet evolves. I will say, I continue to actively participate in both Facebook and Instagram and I still very much enjoy these things about them. And I've written here, here, here, and here with social media critiques, so I'll try not to repeat myself too much.

My issue du jour is engagement farming. Doesn't it seem like you see less and less posts of people you know in real life, and more and more of these random posts and reels that end up in your feed due to the mysteries of the algorithm? And even that wouldn't be so bad if these posts were all entertaining / informative / helpful, but instead don't a lot of them feel like they are way off in some way? 

The cause of this is engagement farming, which is using fake and manipulative strategies to try to get more people to comment and like so that you earn more money; particularly problematic is the rage-bating version, where people share an extreme (and usually fake) opinion about a topic to try to engage an emotional reaction. I understand why people do it - it's a way to earn a living (a very good living if you're skilled at it). 

Why do I have a problem with engagement farming?

- I can't tell what's real and what's not. And I mean this both in terms of the truthfulness of the facts put out there and the genuineness of the person giving their facts and opinions. This makes me feel on a very micro level like I'm losing my mind.

- For all of us as individuals:

    - We are needlessly wasting our emotional energy, our brain space, and our time on something that isn't even real. We waste time fuming or crafting a long comment to someone who doesn't even mean what they posted, or who may not be a person at all but rather a bot / AI.

    -On a long-term basis, seeing a bunch of fake posts designed to incite rage - we either get dumber in believing all these posts, or we get more cynical in not believing anything we see.

- For us as a society:

    - It makes us more tribalistic and encourages us to have worse and worse views of those who differ from us on a basis that isn't even true.

    - It erodes our ability to find truth or to to believe anyone about anything.

What to do about it:

- For your own individual consumption, the best solution is probably spending less time on social media and spend more time with the real people in your real life. (Easier said than done, right? For me too.)

 - Followed by, root out the sources of the rage bait as much as possible - unlike, unfollow. Don't click on things that seem too outrageous to be true - they probably are, and not only will all the comments waste your time and spike your blood pressure, but clicking on one causes more to come your way.

- Be aware that posts from people you don't know are probably appearing in your feed in an attempt to earn money, so approach whatever that content is with emotional caution - don't let it get to you too much, as it's probably not real.

- For society: change the way social media content is monetized. I don't know enough about how this works to say much beyond that, but as long as this kind of content pays, it will continue to multiply.

Anybody else have thoughts on this? Am I just turning into a middle-aged "get off my lawn" person?